Mobile technology adoption is growing at an incredible rate— 85 percent of U.S. adults now own a cell phone.
As this growth continues, it is important to consider the impact of mobile technology in healthcare. A full 31 percent of cell phone owners report having used their mobile device to access healthcare information, up from 17 percent two years ago. This growth is led by a diverse group of users: African Americans, Hispanics, people aged 18-49, and college graduates are the groups most likely to have used their phone to look up healthcare information.
This presents an unprecedented opportunity for healthcare providers. By utilizing mobile technology platforms such as Duet Health, providers can increase the quality of healthcare in many ways.
mHealth Improves Communication Between Patients and Providers
Americans are plugged into their smartphones—and the number of people using mobile devices is rapidly increasing. This gives healthcare providers an easier way to communicate with patients right at their fingertips.
Mobile technology improves healthcare by solving common problems. 80 percent of what doctors tell patients is forgotten by the time they reach the parking lot and half of what they remember is incorrect. Platforms like DuetHealth allow healthcare professionals to communicate with patients through features like care-focused timelines, surveys, and journals.
Better communication can also occur before patients enter their physician’s office. No shows have the potential to cost the U.S. healthcare system over $150 per year – putting a financial burden on both patients and providers. Mobile technology can be used to send patient reminders and decrease the number of missed appointments, which leads to a reduction in costs.
Mobile Healthcare Technology Decreases Readmissions
The patient’s healthcare experience doesn’t stop once they leave their appointment. Providers need to find ways to effectively communicate with patients throughout their healthcare journey or face further health problems in the long-term.
Today’s healthcare providers face a growing number of readmissions, with 20 percent of patients coming back to their provider within 30 days of care, which has led to half-billion dollars over readmission penalties.
When patients take control of their health by using mobile technology, they’re less likely to be readmitted. Logging daily activities at home through care journals has led to a 40 percent decrease in readmissions. Patients can also use these platforms to receive medication reminders and record nutrition intake.
Mobile health technology improves healthcare, which leads to fewer costs for the patient and a decline and readmission.
Attracting New Patients
With the advent of Google, patients turn to the internet for quick, reliable information when they feel sick.
26 percent of cell phone users report having used their device to access healthcare information, despite not having any serious medical conditions. This speaks to the growing appetite for mobile healthcare content. By offering this content, a healthcare system could gain the attention of a user early in his life, thus increasing the likelihood that he would choose that system for future healthcare needs.
Now is the time for 21st century healthcare providers to adopt mobile health technologies. One-half of U.S. adults now own a smartphone. This percentage has nearly doubled in just two years, and the growth is driven by a diverse group of users. By offering mobile content, healthcare providers can reduce costs and attract new customers. Forward-thinking healthcare system would be well served to invest in the mobile space, enabling them to meet the 21st century patient where he or she wants to be met: online, anywhere, at any time.